Article
June 1, 2025
Celebrate Pride 2025: Love who you Choose
Pride Month is here again, and at Easy Does It Emergency Services (EDI), we’re rolling out the rainbow carpet. In the spirit of inclusivity, celebration, and, let’s be honest, a little wordplay, we’ve given our tagline a festive twist: Love Who You Choose! Because whether you need a ride, a helping hand, or just a moment to catch your breath, we believe everyone deserves support—no exceptions.
Image via Pexels
EDI has been a steadfast ally to our diverse community, providing accessible transportation and emergency support to people with disabilities and seniors in Berkeley. But this month, we’re doubling down on love: love for our clients, love for our LGBTQ+ family, and love for the joyful, unapologetic self-expression that Pride represents.
Let’s be real—our original tagline was great, but what good is a tagline if it doesn’t get into the spirit of celebration? You might have seen our vans buzzing around town with the updated message, delivering rides and smiles to those who need them most. The way we see it, supporting Pride isn’t just about showing up to the parade (although trust us, we will). It’s about demonstrating care and accessibility in ways that matter all year long.
This month, we honor the resilience of LGBTQ+ individuals, past and present, who have fought for their right to live authentically. We’re here to say: no matter who you love, where you go, or how you roll—we’ve got your back. So whether you're heading to a Pride event, a friend’s party, or just out for a joyride, Easy Does It will help you arrive safely, with love.